techcare5

December 26, 2019

People often ask us—“what makes Ahrefs better than the competition?”
It’s a fair question, but a tough one to answer because there are just so many things to compare.

So instead of filling out one of those classic “us VS. them” comparison tables, we decided to go a different route and showcase some of Ahrefs’ unique features and functionalities.

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Do keyword research for 10 search engines

Most keyword tools only show data and metrics for Google. That makes sense given their near-monopoly of the search engine market, but it’s important to remember that you can also get traffic from other search engines.

Here are the supported search engines in Ahrefs’ Keywords Explorer:

Google;
YouTube;
Amazon;
Bing;
Yahoo;
Yandex (Russia);
Baidu (China);
Daum & Naver (South Korea);
Seznam (Czech Republic)

Go beyond search volume with “clicks” data

Keywords Explorer is the only keyword research tool on the market to go beyond search volumes and show the estimated number of clicks on search results. This is useful for assessing whether or not a keyword is actually worth targeting.

For example, take the query, “Donald Trump age”:

There are an estimated 64,000 monthly searches for this term, but because Google shows an instant answer, there are only 9,000 clicks.

SIDENOTE. We calculate these numbers using clickstream data from our partners.
For some keywords, we see the opposite.

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Here, there’s are 1,800 monthly clicks despite a search volume of just 200. This means that the average search sees almost ten clicks. In this case, that probably happens because searchers are looking for a working promo code, so keep clicking results until they find one.

Always target keywords that get clicks over those that don’t.

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Get total search traffic estimations for the top 10 ranking pages

Most SEO professionals look at the search volume of their target keyword to predict a page’s organic traffic potential. That’s a problem because pages don’t tend to rank for just one keyword, and often rank for thousands of long-tail keyword variations.

So how do you estimate “total search traffic potential” for your target keyword?

Easy. Use the “SERP overview” report in Ahrefs’ Keywords Explorer to check the estimated monthly organic search traffic to the current top-ranking pages:

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See backlink growth (or decline) over time, with daily granularity

Thanks to our continued investment in web crawling technology and infrastructure, Ahrefs is the only tool to update backlink graphs daily.

Here’s what it looks like for the Ahrefs blog:

One glance tells us that our blog’s link profile grew by around 1,500 referring domains in 2018. And in 2019, it’s on track to increase by more than 5,000.

This level of granularity allows you to accurately compare your own link acquisition pace with that of your competitors to see if you’re on a track to catch up.

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See which subfolders attract the most organic traffic for your competitors

The “Top Subfolders” report in Site Explorer helps you better understand your competitors’ website structure, along with which sections of their site generate the most search traffic from a particular country.

Here are the top subfolders by estimated US organic traffic on ahrefs.com:

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Here are a few key things you can learn about our SEO strategy by skimming this report:

Our blog is responsible for 63% of all US search traffic to our site;
Four blog posts are responsible for 24% of US traffic;
Our free backlink checker is our most popular page outside of the blog (besides the homepage)

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techcare5

5 Things That Only Ahrefs Can Do

Do keyword research for 10 search engines

Go beyond search volume with “clicks” data

Get total search traffic estimations for the top 10 ranking pages

See backlink growth (or decline) over time, with daily granularity

See which subfolders attract the most organic traffic for your competitors

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